Hooman Nissani Enterprises

My business career began in 1997 as a sales associate for Santa Monica Nissan.  From that point I quickly progressed through management positions at Beverly Hills Lexus and Lexus Santa Monica.  Each step of the way, I immersed myself in the Toyota and Lexus philosophy of providing a customer oriented sales experience in a world class facility environment.  Today, one of my businesses is one of the fasted growing Toyota Scion Dealerships in the Western United States. 

In 2004, at the age of 23, I purchased a General Motors dealership which was severely deficient in every department and criteria including sales, fixed operations, and facility.  Within a short period of time, my team and I turned the dealership and far exceeded General Motors? expectations for Culver City. Within the first two years I increased sales and gross profit in all departments by over 800%.

During the period from 2004 to 2008 I also became much more active in my family?s business which deals primarily in the acquisition and development of real estate.  The various projects with which I am involved include varied business and real estate interests which include hospitality business including various Hilton Hotel locations, gas stations which include both Arco and Union 76 locations, various dining establishments including Denny?s and various fast food locations, and entertainment venues including various night clubs, most recently The Vault Night Club and Lounge in Downtown Los Angeles which has become one of the most popular night spots in Los Angeles.

In 2008 I expanded my interests in the automotive field when I purchased a Toyota Dealership in Long Beach, California which was operating well below the standards expected of a facility of its size and market.  As with my GM dealership, In less than two years it has become one of the fastest growing Toyota Scion dealerships in the country. It has experienced triple digit increases in sales and service despite the adverse market conditions. 

In 2010 I purchased a Nissan Dealership which had closed due to poor performance.  Here again, since our grand re-opening we have consistently had record sales and service performance.  In our first year of operations, we achieved a 300% increase in sales and service and maintained among the nation?s highest CSI rankings. We also achieved the coveted Nissan Award of Excellence in our first full year of operation.

In late 2013 I purchased two additional dealerships.  Hooman Hyundai of Los Angeles and Hooman Chrysler Dodge Jeep Ram of Los Angeles are both fully operational and already significantly outperforming the previous management and the manufacturer?s expectations. 

In Early 2014 I created PayLess Cars which is a chain of small dealerships which offer affordable cars and financing to customers who are often marginalized or worse taken advantage of by traditional vehicle sales venues.  While still in the startup phase, PayLess Cars is selling cars and profitable.  Another example of our philosophy that if you do right by your customers, you will do well in the end.

Later in 2014 I purchased a large carwash and gas station complex in Playa Vista, California.  Playa Vista Carwash & Gas is the only high volume full service car wash in the area.  It is comprised of a full service carwash, a Chevron filling station, and a Lube & Oil. facility.  It currently is performing far beyond what it had under the previous ownership, but beyond my expectations as well.  It currently provides 80 full time jobs and I expect that to grow in the future. 

We are currently in the process of fully renovating the Carwash / Gas Station complex.  Part of this renovation will include five full service restaurants including Subway, Fatburger, Bufallow Wildwings, Pizza Rustica, and a Taco Tuesdays.

In October of 2015 I purchased Hooman Acura of Santa Monica, a dealership with terrific potential and my team has already begun turning it into what will be the top Acura store in the region.

In January of 2016 I purchase Hooman Chevrolet of Culver City which is already the top producing Chevrolet dealership in the region and I see nothing but growth and further opportunity there.

In Late 2016 I purchased an amazing nine-acre site in Playa Vista, California on which I have developed first auto mall in a single building in the United States.  This amazing Auto Mall contains four new car dealerships and has 128,000 square feet of showroom and service area.  This facility also features the single largest new car service center in the United States with one hundred forty nine service bays.  

In 2016 our businesses generated sales of more than one billion dollars.


v  Board Member ? General Motors Minority Dealer Association. (GMMDA)

v  Active Member ? National Association of Minority Dealers (NAMAD)

v  Active Member ? Toyota Motors Minority Dealer Association (TMMDA)

v  Dealer Council Member ? General Motors Western Region

v  GM Mark of Excellence Award Winner ? Multiple Years

v  GM Standards of Excellence ? Multiple Awards

v  Nissan Dealer First Award ? 2011, 2012, 2013, 2014

v  Nissan GLOBAL Award ? 2014 (Only 50 dealers WORLDWIDE receive this award.)

v  Toyota Awards in Sales, Service, and CSI  - 2008 through 2012